A Lesson From Jaws on Determination

A Lesson From Jaws


“Jaws’ is perhaps the best movie coming out of the baby boomer generation (ok, maybe it’s tied with the Godfather). Regardless, we can all learn quite a bit from the bigger than life star, especially when it comes to Determination.

 Success in sales, and life in general, requires Determination – plain and simple. And “Jaws” (aka Bruce for all you “Jaws” aficionados. The crew of “Jaws” referred to the mechanical shark as Bruce – named after Spielberg’s attorney) is the epitome of determination.  Shoot him with three barrels – no problem! Close the beaches – no problem! Getting chased down by legendary shark hunter Quint – no problem! Jaws was undeterred and laser-focused about accomplishing his personal quest.  (Click link below to see how tough he had it).

How about you? How Determined are you at overcoming a specific challenge or reaching your full potential? To achieve your personal best and reach unparalleled heights, you must have a positive attitude, step out of your comfort zone, and can’t fear failure.


To help you adopt a more Determined mindset, Follow the Blue Tipslisted below to breakthrough your fear, rejection, and whatever your ‘three barrels’ happen to be that are getting in your way and slowing you down.

400-05907594 BLUE TIPS for Determination:

  • How important is a positive attitude for your success? 50%? 80%? 100%? I go with 100% – attitude is the driving engine and foundation for every endeavor you embark upon.   With that being said, how many lessons or courses have you taken on attitude? Interesting….

  • From now on, study attitude every day. Remember, success is due to 80% psychological and only 20% mechanics/skills (for surgeons or airline pilots, those numbers are reversed!).

  • Read or listen to these classic resources to help you focus on your positive attitude everyday:

    • Think & Grow Rich by Napolean Hill

    • Little Gold Book of Yes! Attitude by Jeffrey Gitomer

    • Anything by Jim Rohn or Tony Robbins

  • Step out of your comfort zone. When was the last time you failed at something? If you have to think long and hard, then it’s been awhile since you left your safe, warm & cozy comfort zone. As Jim Rohn once said, “to have more, you have to become more, and for things to change, you have to change”.

  • Ideas are worthless unless you act on them.

  • Select one goal and hyper focus on it for the next 90 days. List three things you are going to do that will clearly take you outside of your comfort zone.

  • Failure is life’s greatest teacher. Unfortunately, most people do not want to go there. Instead, they play it safe, repeating the same safe choices over and over again.

  • Many of us remember the famous quote “Failure in not an option” that NASA flight controller Jerry C. Bostick reportedly stated during the mission to bring the damaged Apollo 13 back to earth. We need to change that quote to “failure is a necessity for success”.   Failure is considered a necessary byproduct of success, and something to learn from and embrace.

  • Fail better. When you fail:

    • Learn from your experience, and celebrate the lesson as a growth experience.

    • Focus on the prize. Keep your eyes on your big, audacious goal. Visualize achieving it and what it will mean for you once you accomplish it.

    • Don’t overthink your mistake. Move forward applying what you learned onto your new adventure. That’s why your rearview mirror is much smaller than your windshield – most of your time should be spent looking forward, not what’s behind you!

Golden Rules of Networking to Make Meaningful Connections.



“The only difference between where you are right now, and where you’ll be next year at this same time, are the people you meet and the books you read”

– Charlie “Tremendous” Jones

Author of ‘Life Is Tremendous’

 Take a moment and list your most powerful connections. Then ask yourself, “what have I done for these people lately?”

The sport of networking is not a popularity contest (LinkedIn gets this – that’s why they stop the connection count at 500+), and it’s not about what you can get from others – it is about building strong relationships and maximizing your connections so that they benefit from you.

Below are the golden rules for building your network effectively.

–       Realize that networking is more powerful than any media. Most jobs and business opportunities are not even advertised, it’s done through word of mouth. In fact, 74% of jobs & business opportunities are filled through networking.

–       Notice how the word networking has the word ‘work’ in it. Networking is a discipline that requires effort. Just like going to the gym, you need to schedule time each week to engage in networking. Set a realistic networking goal such as networking with three new people a week: perhaps one person inside your company, and two people external in your community.

–       The same rules apply for virtual networking as in person: You have to make a good first impression. This starts with your profile. You need to have a great head shot (professionally taken). Most people are likely to connect with you if there is a picture associated with your profile. Your profile is not a resume, it should focus more on what you can do for your audience and the value you can deliver, and less on what you have done in the past.

–       Provide VALUE first! Approach networking with the 70/30 rule: Focus 70% on giving, and 30% on receiving. Give more than you get. A colleague of mine is a financial planner, she sends amazingly helpful information to her connections on various topics such as navigating through new tax laws, saving money, and the hottest new mutual funds on the market. This information gets forwarded on and on until a connection of a connection wants more information, and subsequently reaches out to her – a perfect example of reciprocity.

–       When meeting someone in-person for the first time (pay close attention millennials), shake their hand, look them in the eye, introduce yourself, and ask a questions about them. Your question should be open-ended and non-threatening such as “How are things going, how long have you been a member of…”

–       Nurture Your Network. Don’t bother collecting business cards if you are not going to follow up with them. Send your new connection an article or message that somehow ties in to the initial conversation you had with them. Schedule regular intervals (15 minutes a day) to reach out to members of your established network. This is how social media is so effective – find out what’s going on with your connections – which connections have a new job, wrote a new post, or need some advice. This is a perfect example of why having FEWER connections is better than having more connections that are less meaningful.

–       To summarize – optimize your LinkedIn profile. Set consistent networking goals and set aside regular intervals to engage in networking. Provide Value without expecting anything in return – reach out to a senior citizen, or a millennial, a college student, or anyone who needs a mentor. If you can really help them, then you can make a solid, deep connection.

Networking pearls of wisdom that I have jotted down:

 “Always be willing to help others with your time, or making an introduction to one of your connections”.

 “Never keep score or expect anything in return”.

 “The currency of networking is generosity” (my favorite).

 “If people like you they will listen to you, but if they trust you, they’ll do business with you” (Zig Zigler). Always be authentic – show you are human by sharing your failures as well as your successes.

“Use your rolodex wisely. Value other people’s time. People notice when you waste their time”.

Not Too Big To Fail


Not Too Big To Fail

By Michael Coelho

Don’t get ‘Net Flixed’™!!! (Part 1)

Are you still using a flip phone to communicate?

Are you still using the Pennysaver to job-hunt? (Sorry Grandma!)

Is AOL.com still your primary email address? (Time Warner dropped them like a hot potato in 2009).

 If you answered yes to any of these questions, then you may be at risk for getting ‘Net Flixed’. It’s time to challenge yourself to step up and make some significant changes to help you and your business get to where you want to go.

It was not so long ago that a Blockbuster video store could be found in virtually every neighborhood (9,000 U.S. stores in its peak). Yet despite dominating the video store market for many years, Blockbuster ended up in bankruptcy court in 2010 and closed its doors for good. Considering that consumers are renting and watching movies at home more than ever, why did Blockbuster perish?

Blockbuster perished because they took their focus off of their customer’s underlying need – to rent a video in the most convenient way possible. They failed to change to meet HOW people want to watch their movies at home. Can you imagine having to wait in line with a box of movie candy and the latest DVD release (if they’re not sold out), and then having to return your movies and games to your local drop chute – with a hefty late fee if you’re not on time? NO WAY!

Then there’s Kodak. Do you remember your favorite ‘Kodak Moment?’ Kodak, one of America’s all-time business titans, is sadly gone and forgotten. Yet people are taking more pictures than ever – 2014 is the official year of the “selfie”! (Remember the Oscars?) Kodak never fully grasped how the world around them was changing. They tried to ignore the new technology, hoping it would go away. Like Blockbuster, Kodak focused more on their core business – film development, rather than HOW people want to take pictures.

Are you and your company implementing significant improvements to EXCEED the ever-changing needs and wants of your customers? If not, you are at serious risk of becoming the next Blockbuster or Kodak (not to mention Borders, Sam Goody, or Tower Records).

CHANGE is one of the key skills needed to thrive in today’s business environment, as well for you to thrive in your own personal development.

 My challenge to you NOW is to identify your companies’ hypothetical ‘late fees’ that your customers despise and will run away from once there is a viable alternative.

When was the last time you implemented a significant change that really WOWED your customers? (Specific Examples Please).

The good news is that (most often) drastic changes aren’t needed to stay ahead, just consistent implemental improvements like the examples I outlined below. Follow the Blue Tips™ listed below, along with your own change strategy, to manage change in your life and avoid getting ‘Net Flixed’!

        400-05907594 BLUE TIPS™:

  • ABL. Always Be. Effective Change needs continual growth & development. How better are you, and how much more knowledgeable are you in your respective field/industry vs. last year, or even six months ago?
  • Use my 5/3/1 strategy to master the skills and goals your are trying to accomplish: Over the next 6 months, read 5 books, listen to 3 CDs (or TED Talks / You Tube Presentations), and attend 1 live seminar.
  • Take a page from the playbook of the late, great Steve Jobs: make every interaction with your customers a memorable one – not one that’s dull and boring. I still have the box that my iPad came in – it’s just too nice to throw out.! Jobs was constantly elevating the customer experience, are you? Even the little things count – for instance, when was the last time somebody complimented you on how nice your business card is? (go to Moo.com for the latest & greatest stuff). Do what Jobs did with everything you do: “take a sad song, and make it better”.

My prediction is that these are the next companies to get permanently ‘Net Flixed’ :


Lastly, here are some additional resources to help you implement and manage change in your life:

Who Moved My Cheese’ by Spencer Johnson – great book on dealing with change.

Awaken the Giant Within’ by Tony Robbins – an oldie but goody, enables you to discover your true purpose and take control of your life through meaningful change.

TR TR git

And of course you can reach me, Michael Coelho, at gethired@mcoelho.com to help customize your change strategy to meet your personal and professional goals.

What has been your ‘change strategy’? Please send your ideas/comments to: